Today it is impossible to imagine the healthcare industry without modern technologies. Artificial intelligence, wearables, drones, robots are gradually becoming a familiar health tool. Modern technologies are used to diagnose, treat, monitor, conduct operations, transport medicines and blood.

What is IoMT?
The Internet of Medical Things is the connected system of medical devices and applications that collect data which is provided to healthcare IT systems through online computer networks. According to Allied Market Research today there are 3.7 million medical devices in use that are connected to and collect information to provide a better healthcare service based on it.

Problems and benefits of IoMT
There are several realities that caused an incredible IoMT growth. The first one is an increasing amount of elderly people (according to United Nations projections, by 2025, 1.2 billion of the 8 billion people on earth will be elderly) who need a good treatment that can be achieved easier with various wearables and medical devices. IoMT doesn’t aim to replace doctors or medical care. In contrary, they are going to become real friends of doctors helping to collect health information more easily and to increase its quality. Government regulatory policies create favorable conditions for technologies implementation in the healthcare process which can decrease the cost of healthcare services. Since the cost of some medical diagnostics are pretty expensive but can be partially replaced by wearables that many people can afford today. But there are several challenges for achieving these goals such as a technical side of the question. These goals require the transformation of the whole healthcare industry and also it has to be secure and easy to use. In order to provide highly sensitive and confidential data with high security to combat cyber attacks, employing blockchain technology could be used. Using a combination of artificial intelligence and blockchain technology, companies could keep all the data loads secure.

Live IoMT solutions
The most advanced methods of diagnosis are the use of artificial intelligence. With the help of machine learning technologies, the diagnosis automatically will be the next step in the transformation in the healthcare industry.

Beyond Verbal is a company from Israel, which in September 2016 presented a project of a system based on artificial intelligence. The task of the system is to diagnose diseases by voice. It’s about recognizing intonation and other nuances that a person can not recognize by ear. For the testing of the system, the developers proposed AI to analyze more than 2.5 million audio recordings with voices in 40 different languages.

In February 2017, experts from North Carolina developed a miniature wireless device. The device should remotely diagnose the physical health of soldiers and athletes. The sensor of the elastic polymer material is attached to the wrist or chest. The device controls the electrical properties of the skin. These properties vary depending on the level of perspiration of a person. The received data is sent to the owner’s tablet or smartphone. Scientists said that the sensor controls the hydration of the skin, which means it helps to protect people working in hot conditions, improve the physical training of athletes, etc.

In May 2017, Perm scientists announced the creation of a system for diagnosing cardiovascular diseases, based on a neural network and the method of mathematical freezing.  The database was provided to work effectively and test the system from the emergency cardiology department of the local hospital. The network is capable of self-learning and successfully diagnoses. It uses data on previous illnesses, history of relatives’ diseases, pulse data, pressure. The system takes into account 69 indicators.

In August 2017, China presented an auxiliary system based on AI technologies for setting a clinical diagnosis. To analyze 100 case histories, the system takes 4.8 seconds or 0.05 seconds for each story. Diagnoses of AI on 98% coincide with those that are carried by qualified medical staff. To create the system, millions of patient records were used. The accuracy of the machine diagnosis is 20% higher than that supplied by the doctor.

In December 2016, Israel presented a prototype of a bracelet with an NFC chip, which allowed emergency assistance to wounded soldiers in combat. The device stores data about the patient’s health, information about the treatment already provided, photos of the patient’s wounds and GPS coordinates of the places where the soldier was injured. Developers will test the bracelet in order to understand whether it is reasonable to organize mass production.

Scientists from the University of Tokyo have developed an artificial intelligence system for the treatment of phobias and post-traumatic stress. This required finding the brain classes responsible for the memory of fear. Therefore, 17 volunteers with the help of current discharges “created” the memory of fear. AI quickly and accurately determined the knowledge of the brain responsible for this memory. Now the doctors have built an effective treatment program.

Wearable devices are already monitoring the indicators of physical activity. For example, a device developed by the UCB and Byteflies Sensor Dot will notify patients about an impending epileptic seizure. The sensor makes several different measurements to accurately predict the time of the impending attack.

In May 2017, Apple CEO Tim Cook (Tim Cook) tested a device similar to a glucometer. Now, in order to measure the sugar level in measles, people suffering from diabetes need to pierce their fingers. Wearable devices, if their error in determining the blood sugar level will be minimal, can also be used for monitoring, without having to take blood sampling.

In November 2016 DaVinci’s robotic surgical system took part in more than 450 operations. The system is installed in the Regional Clinical Oncology Center and the Research Institute of the Regional Hospital of the Ministry of Health in Krasnodar region. The system provides a 3D image of the operating field and allows you to transfer the movements of the surgeon to their manipulators with high accuracy. Thus, the doctor can work with tools, remotely, using joysticks and a three-dimensional image in a tenfold increase.

Market forecast
According to Tractica analysts, the world’s revenue from the sale of healthcare software and services will more than double from $13.5 billion in 2016 to $28.2 billion in 2021. Analysts at Allied Market Research reported the global mobile healthcare market is estimated at $10.5 billion in 2014. According to forecasts of Berg Insight: 7.1 million patients in 2016 were observed remotely, and by 2021 the number of such patients will reach 50.2 million.

The number of mHealth devices with integrated 2G / 3G / 4G modules increased from 3.0 million in 2015 to 4.9 million in 2016.

According to Tractica forecasts, shipments of medical robots will grow from 3.4 thousand in 2016 to 10.5 thousand by 2021. It is expected that sales of medical robots will increase from $1.7 billion to $2.8 billion by 2021.

Therefore, IoT is likely to change the whole healthcare system and surely will bring positive results in it. It’s really important that modern technologies are used in such an important field as healthcare. Hopefully, all these solutions will decrease the number of people suffering from different diseases and will rise life expectancy. So we are lucky to face these improvements and enjoy a healthy and full life.

 

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Remember how the television replaced the radio? How about, how the internet is replacing both of them? How we are consuming our media is constantly changing. What if I told you that this new Bitcoin frenzy is going to affect the media industry? Well, to state it correctly; the technology behind the bitcoin. Blockchain is the technology behind these new cryptocurrencies and its revolutionizing. Blockchain is fast, secure, transparent, and already being implemented into other industries. The media industry is no exception.

 

In this article, we are going to discuss a few ways that the media industry will be affected.

 

Fake news and a shift of power.

 

Freedom of the press combined with the internet has really created a messy situation. Fake news runs rampant on sites like Facebook. Much like weeds, they get rid of one and five more popup.

 

Although the internet has allowed smaller news agencies to check the larger organizations, this fake news situation has become a real problem.

 

Blockchain may be able to put the power in the peoples’ hands… literally. Videos and content are often bought by a distribution company and then sold to news agencies. Blockchain could create an entirely new system. Imagine a news company that eliminates all of the middlemen. How might this work? Let’s say there is a riot in North Carolina, the people there would be able to use their location and directly upload videos while acting as the anchor. This would eliminate the problem of perspective reporting; where news companies show only the perspective that they want.

 

Changing the publishing industry.

 

Self-publishing and ebook readers have changed the publishing industry. Now blockchain is here to help solve a few problems for publishers. Here are a few companies that are implementing blockchain to solve problems:

 

• Amino Pay: is working to solve the problem of trust and ad fraud. They are using blockchain to verify ad views and instant payments for agencies, users, and publishers.
• Po.et: is protecting the content creators by using providing them with a secure way to manage and protect their ideas.
• Unlock: is working on fixing subscription payments by allowing the publisher to create their own protocol with tokenized incentives.

 

The music industry.

 

One industry that definitely has a love/hate relationship with technology is the music industry. The walkman and the CD made music easily accessible to everyone. Then along came the internet and with it Limewire, and the free music. It is estimated that pirated music cost the economy $12.5 billion dollars a year.

 

Blockchain could help fight piracy but it could also help current piracy. Blockchain could be applied to new music files and allow the artist to directly track their song. This would help them track streaming websites, online sales, and potential piracy.

 

As for music that is already out there, sites like Limewire could come back with an update that makes them faster, more powerful, and allows users to protect their identity. Just like the internet, blockchain will help open doors for everybody.

 

One startup that is aiming to use blockchain to help artist track stolen content is Custos. Custos is applying blockchain to help track videos, help distribute ebooks, and track music. They are combining the idea of using a digital watermark and the power of blockchain.

 

Blockchain could also be implemented into sites like Souncloud and help free artist from the gatekeepers. Supersonicc is a new startup that plans to use blockchain and create a new platform that allows an artist to have complete control. Just like SoundCloud, users will have the ability to sell songs on the platform. The only difference is that blockchain will protect the artist from piracy.

 

A new way to pay.

Micropayments are creating a new way to pay for media. Instead of paying for the subscription service you will be able to pay per article, video, music, book, etc. Recently a newspaper, Winnipeg has revealed a new system that uses blockchain to pay per article.

 

This new system was extremely inefficient before, but blockchain is making it more feasible. This could allow platforms like Medium to help writers sell their articles. It would also mean more profit for the writer. Often content creators get taken advantage of by the publishers. Micropayments would also allow a consumer to choose between having ads and an ad-free platform for a small fee.

 

The ad industry.

This is where the money is. Ads keep sites like Youtube and Facebook free. Ads keep innovation moving forward and pay the bills. So, what does blockchain have to do with it?

 

Part of blockchain is something called smart contracts. Smart contracts are digital protocols that verify, negotiate, and facilitate contracts in code. They allow a transaction to occur without a third party. Truth a digital ad agency is using blockchain to allow customers to see exactly where their money goes. This will help build trust between ad agencies and their customers.

 

Basic Attention Token is creating a new ad platform that utilizes blockchain. They have the Brave browser which uses blockchain to block malvertisements. This new system will also provide the user with a faster experience and more relevant ads. BAT is both beneficial for the user and the advertiser.

 

Ads are an important part of the internet. Blockchain will make the ad industry more efficient, saving everybody time, money, and battery life. Blockchain technology is entering every industry. The media industry stands to benefit greatly from it. Whether it is good or bad, will be determined on who adapts the technology and who waits too long. Goiot has years of experience and was one of the first software development companies to enter the blockchain world. Blockchain is more than the technology that brought us bitcoin, it is faster, more secure, and revolutionizing. Contact us today for a free consultation to see how blockchain can help your industry.

 

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Today, more and more new projects and start-ups are appearing in the field of blockchain. It is noteworthy that instead of the usual venture financing, ICO is increasingly used on crowdfunding platforms to raise funds from investors.

The term ICO (Initial Coin Offering) appeared by analogy with the IPO (Initial Public Offering), which identifies the initial public offering of shares on exchanges. That is, ICO is the same IPO, only the role of shares is performed by cryptocurrency tokens.

The essence of the technology is that the company releases its own tokens and sells them to investors for bitcoins or ordinary money. And, as practice shows, this really works. Since the beginning of this year, thanks to the ICO, about 130 cryptocurrency projects have appeared that raised more than $ 2 billion of investments.

On average, the ICO takes from 2 to 8 weeks, but a few months (and sometimes even six months) go to the preparatory work. If you are interested in how to successfully pass all the stages of the ICO, read our step-by-step instruction.

Step 1. Develop ideas and pre-announcements

To begin with, you need to decide on the idea for a future startup and find out whether it will be interesting for users. In order to define your target audience, be sure to study the market and analyze the experience of successful ICO.

To find out the opinion of the target audience, you need to create a short description of the project (Executive Summary) and post it on a thematic forum. As a rule, responses from users come instantly since forum users discuss the idea, ask related questions, make suggestions on the functionality of the startup.

If users categorically do not accept the proposed idea or are skeptical about it, it is better to change the initial concept. If the response is generally positive, adjust the project taking into account received comments and recommendations. As a result, you should have an optimized business model and a public offer for users.

If you want to know how successful tech innovation is being led by young entrepreneurs all over the world here’s is 2017 Global Startup Ecosystem Ranking.  The top five regions in that year’s ranking are Silicon Valley, New York City, London, Beijing, and Boston. All 55 cities participating in the research were rigorously analyzed based on their performance and eight factors driving startup success: funding, market reach, global connectedness, technical talent, startup experience, resource attraction, corporate involvement, founder ambition, and strategy.

Step 2. Team formation and company registration

As practice shows, for a truly successful ICO in most cases, a team of 20-30 people will be required.

Among them, there should be programmers, marketing specialists, copywriters, PR specialists, designers, and other narrow specialists. It is important that all members of the team should speak English, because it is considered to be the main language of the ICO, and the main target audience is concentrated in the United States.

When the team is formed, you need to register your company.

ICO, like other crowdfunding technologies, is practically not regulated at the legislative level. Many potential investors are being weeded out because they have no guarantees that it is a diligent entrepreneur, not a scammer and a thief on the other side.

By conducting an ICO on behalf of an officially registered company and thinking through legal mechanisms for protecting investors (for example, repaying deposits in the event of a startup failure), you will increase your reliability in the eyes of investors.

In order to avoid possible problems with the law, register an enterprise in a country with a jurisdiction friendly to the blockchain: the USA, Cyprus, the United Kingdom, Switzerland, Belarus, Estonia or Singapore.

Step 3. Developing White Paper for Investors

At the first stage, you created a draft proposal for evaluation by users. Now you need to create a clean copy with an attractive description of the project for investors.

For this, White Paper is developed, explaining to the user how the project will work. As a rule, it is created in PDF format and then distributed on the Internet.

Investors do not like to read the long and sophisticated White Paper. It is better to write a laconic and concise description that will show the potential investor the benefits of your proposal.

The typical structure of the White Paper for ICO includes the following sections:

• The history of the start-up (how it all started, the idea and the final goal of the project);
• The potential of using blockchain in a particular start-up;
• A brief presentation of the product (what, what for, how it works, etc.);
• Deep description of the product (with characteristics, calculations, graphics, and other visual materials);
• Practices of using the product (where and what it can be used for);
• Description of conditions for investors;
• An analysis of the work done (what has already been done, what is still be doing, what is planned to be done in the near future);
• Description of the team (employees involved, their professional experience and role in developing a start-up);
• A brief summary of the previous paragraphs with the main theses.

You can have a look at good White Papers in terms of structure and design here and here.

Do not forget that your goal is to sell your tokens to investors. Therefore, in the description of the startup, you should try your best to persuade the investors why your project is worth investing. So, give the full information about your tokens: what they represent, what function they perform (these are stocks, digital assets, means of payment or something else) and how they differ from existing tokens.

Besides White Paper, you can prepare two more documents. This is not necessary, but it will favorably set you apart from other projects:

• FAQ – a section with the most popular questions on the startup and detailed answers to them.
• Tutorial – a detailed guide on how to use the service.

Step 4. Develop and launch the site

The site performs several functions at once: informative (tells the users about the start-up), advertising (promotes the project) and selling (as a rule, the sale of tokens is carried out through the site).

Most companies create a one-page landing page with a standard structure containing information about the ICO:

• Short description of the ICO;
• Presentation of the proposed product (you can add a themed video);
• Scheduled workflow;
• Presentation of the team (preferably with high-quality photos and links to the portfolio);
• Documents (public offer, White Paper, Tutorial, FAQ);
• Investor’s personal account (with a form for crediting tokens in accordance with the terms of the offer);
• Startup partners;
• Subscription form;
• Contact information (e-mail, projects in social networks, etc.)

Initially, users will go to your site, just to learn information about the startup. But with the beginning of the token sale, a huge stream of users will crash onto the website. Therefore, immediately think about a good hosting, which will ensure the smooth operation of the site at peak loads.

In addition, take care of protecting the site from DDoS-attacks in advance, which often happens when you launch the ICO.

When the site is already created, it’s a good idea to run an emailing for subscribers. Send out news of the project, reminders of the start of the token sale, as well as links to the main documents (first of all, White Paper and the offer) and useful content.

Step 5. Advertising and promotion in social networks

Your main task is to attract as much attention to your startup as possible.

The most obvious option is to launch advertising through social networks (Facebook, Reddit, Medium, etc.). Use all possible channels, send White Paper and links to your site to potential investors, translate the main materials into other languages and place them on foreign sites.

However, if you want to have a wide audience and create a really effective advertising, you’d better launch a full PR-campaign. Part of the work can be done by regular marketers, but for maximum effect, it is recommended to involve specialized agencies.

A special category is the so-called business angels. They are experienced participants of crowd-hosting programs, whose opinion is already considered as an expert one and can significantly influence the decision of other investors. In order to notify them of their project and get their support, it is advisable to actively promote your project on rating crypto-exchange forums, for example, on Bitcoin Talk.

A huge advantage will be the placement of the project on popular ICO-trackers. They are services that collect and analyze information on topical crypto-currency start-ups. Experienced investors invest in projects only after their approval on authoritative trackers.

Note that top trackers (ICO4You, ICOAlert, ICORating, ICOTracker, TokenMarket, etc.) charge a fee for posting information. On average, you will have to pay from $1,000 to $3,000 for their services.

Step 6. Launching a bounty campaign

This is an incentive program that increases user activity and makes the project more recognizable.

As a rule, companies distribute free tokens to users who have fulfilled certain conditions, for example:

• they showed high activity in social networks (they subscribed to all the accounts of the project, put a lot of likes and regularly make reposts) or on thematic forums (for example, they raise the rating of the project on Bitcoin Talk);
• they were among the first who subscribed to an emailing;
• they translated content and documents into other languages;
• they wrote an advertising text for the project and posted it on a themed site or on their blog.

To prevent the bounty program from becoming an aimless distribution of assets, set a barrier to entry for participants. For example, 1000 subscribers for users of social networks.

Step 7. Token creation

You can create your own tokens on BlockChain.org. But this requires a minimum of one thousand dollars to get the source code in blockchain and a team of high-class programmers.

Fortunately, there are platforms that offer users to exchange the cryptocurrency for their own tokens.

These include Ethereum, Waves, NEM, NXT / Ardor, Counterparty, and BitShares. All you need is to register on the chosen site, fill in the appropriate form, purchase an internal cryptocurrency and exchange it for tokens.

It is most convenient to create tokens on Ethereum because this is the only platform with built-in function of smart contracts.

Step 8. Token distribution

All previous stages were kind of a preparation, and only now it will be a question of pure ICO. Investors are found, the advertising campaign is launched, the site is created, so, it’s time to sell your tokens.

It is very important that investments flow into the project in the first hours of trading then it will help the business move on much easier. How can this be achieved?

• Introduce restrictions on coins. At the stage of preparation for the ICO, give information that the number of coins will be limited. If the project looks attractive to investors, they will be rushing to buy your tokens right at the beginning of sales.
• Buy your tokens. You will not violate any ICO rules, but you will demonstrate the viability of the project (other users do not know who exactly buys tokens, but they see that it goes successfully).
• Encourage investor activity. Think of a system of bonuses for the first investors. For example, give a few free tokens to users who purchased within the first 15 minutes after the opening of the ICO.

If your tokens were conceived as a means of payment, be sure to release them to the crypto exchange.

If you created them on Ethereum, you can easily trade your cryptocurrency on the domestic stock exchange of the Ethereum. It will not be superfluous to create offers to sell tokens on other popular sites (for example, GateCoin, LocalTrade, and BitFlip). Then your cryptocurrency will become recognizable among active investors and traders who are in constant search for profitable objects for investments.

To sum it up, it should be noted that the process of the ICO launching is quite complicated and has several stages, but nevertheless, it’s fairly possible to launch the ICO successfully and bring millions of followers to your startup and find investors for your fun projects.

 

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